Ross Chastain’s triumphant Ally 400 victory was NBC Sports’ most-watched season opener in past three years

The Ally 400 NASCAR Cup Series race at Nashville Superspeedway captivated television audiences nationwide and became NBC Sports’ most-watched season opener in three years. 

The Ally 400 achieved a total audience delivery of 3.23 million viewers, reaffirming Nashville Superspeedway’s status as a premier racing destination. This level of viewership made the race NBC Sports’ second-best season opener since Daytona in 2017 and surpassed last year’s weather-delayed Nashville race by 9%.

The Ally 400 outperformed NBC’s average 2022 race viewership by a striking 16%, solidifying its position as the most-watched sporting event of the weekend.

The regional support for NASCAR racing in the Music City was outstanding, with Charlotte leading all markets with a 4.80 rating. The top 10 markets nationally included Greensboro, Greenville, Knoxville, Birmingham, Buffalo, Louisville, Nashville, Indianapolis and Raleigh-Durham, demonstrating unwavering enthusiasm for racing competition at Nashville Superspeedway.

The electrifying Ally 400 showcased the incredible talents of Nashville-based Trackhouse Racing’s Ross Chastain, who crossed the finish line 0.789 seconds ahead of second place to emerge victorious in a thrilling race that had the sellout crowd on the edge of their seats. 

Nashville Superspeedway, Middle Tennessee’s racing jewel, is a year-round family-friendly destination in one of the fastest-growing regions in the country. The 1.33-mile D-shaped track with 14 degrees of banking has hosted two NASCAR Cup Series races, 23 NASCAR Xfinity Series races, 15 NASCAR Craftsman Truck Series events and eight Indy Racing League contests. The largest concrete-only track in NASCAR, Nashville Superspeedway is owned by Speedway Motorsports LLC. Keep track of all of Nashville Superspeedway’s events by following on Twitter and Instagram or become a Facebook fan.