Partnership Will Help Introduce Local Youth to Sports Marketing and Financial Services Industries
Caterpillar Financial Services Corporation (Cat Financial) and Nashville Soccer Club (Nashville SC), Tennessee’s first Major League Soccer (MLS) team, today announced a multi-year sponsorship as part of a larger agreement between Caterpillar Inc. and MLS. With the highest percentage of millennial and multicultural fans of any U.S. sport, the sponsorship is designed to amplify the Cat Financial brand to a broader, more diverse audience in Tennessee and to engage with Nashville SC’s passionate fans more deeply.\
Cat Financial’s sponsorship includes the development of a Youth Career Exploration Program set to launch this Friday, July 14. The community programming will provide local youth with a unique experience of job shadowing, skill-building, and one-on-one mentoring from Nashville SC and Cat Financial executives and professional staff. Students in the program will also learn about key departments within a sports organization, including print and digital media, communications, marketing, sales, and community relations, and have the opportunity to put to practice new skills learned by implementing a match-day activation at GEODIS Park.
“Cat Financial is excited for the opportunity to partner with Nashville SC, an organization that shares our passion for bettering the community where we live, play and work,” sad Cat Financial President & CEO Dave Walton. “As a global company with employees and customers around the world, we have a strong connection to the world’s most popular sport and are thrilled to have a local club in the same city as our Cat Financial headquarters. This partnership provides a unique opportunity for us to introduce Caterpillar and Cat Financial to a broader audience within the Nashville SC fanbase.”
“Cat Financial does the work that matters in Nashville and around the world” said VP of Corporate Partnerships Dan Farrell. “In our collaboration through the past few years, we have witnessed first-hand Cat Financials’ dedication to the growth of their people and making a positive impact in our community. That commitment aligns seamlessly with our efforts to help youth develop career pathways and to provide mentoring and work experience activities through our Youth Career Exploration Program.”
Caterpillar Financial Services Corporation (Cat Financial) is a subsidiary of Caterpillar Inc., the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For more than 40 years, Cat Financial has provided a wide range of financing solutions to customers and Cat® dealers for machines, engines, Solar® gas turbines, genuine Cat parts and services. Headquartered in Nashville, Tennessee, Cat Financial serves customers globally with offices and subsidiaries located throughout North and South America, Asia, Australia, Europe and Africa. Visit www.cat.com/financing to learn more about Cat Financial.
Nashville SC joined Major League Soccer on Feb. 29, 2020 in front of the largest attendance ever recorded for a soccer match in the State of Tennessee. In its inaugural MLS season, Nashville SC defeated expectations by becoming the second MLS expansion side to win and advance to the Conference Semifinals in the 2020 Audi MLS Cup Playoffs. Nashville SC returned to the 2021 Audi MLS Cup Playoffs in its sophomore season after becoming just the seventh team in MLS history to go unbeaten at home in a season. Nashville SC inaugurated GEODIS Park, the largest soccer-specific stadium in the United States and Canada, in front of a 30,109-sellout crowd on May 1, 2022. For more information, visit NashvilleSC.com and follow the club at @NashvilleSC on Instagram, Facebook, TikTok, Twitter and Spotify.
